To boost the download of the Wendy's smartphone app, Wendy's Canada created The Wendy's Phone, a limited-edition device complete with its own digital assistant. The smartphone is actually a customized Samsung Galaxy A11 model and it gives fans the chance to chat with Wendy, who can help with alarms, providing directions and cracking jokes.
The smartphone boasts a good battery life, a GPS system and all of the features that mobile device users have come to expect, plus a camera that boasts "more megapixels than the Baconator has bacon."
Fast food fans who are eager to get their hands on the branded smartphone can enter for their chance to win by downloading the mobile app and sharing a screenshot of their favorite order on social media.
Branded Fast Food Smartphones
The Wendy's Phone Has a Digital Assistant of Its Own Named Wendy
Trend Themes
1. Branded Smartphones - Brands creating limited-edition smartphones to promote their products and services.
2. Digital Assistants - Digital assistants becoming integrated into branded smartphones to enhance customer experience.
3. Gamification - Using online contests and challenges to incentivize customers to download branded mobile apps.
Industry Implications
1. Fast Food - Fast food companies can create branded smartphones to enhance customer loyalty and drive app downloads.
2. Smartphone Manufacturing - Smartphone manufacturers can collaborate with brands to create limited-edition devices with unique features and digital assistants.
3. Marketing and Advertising - Marketing agencies can use gamification tactics along with branded devices to create buzz and incentivize customer engagement.