The central idea of this airport advertising campaign is to promote Peru as a tourist destination and a first choice for a holiday trip. To do so, the the Tribal 121 agency along with PromPerú decided to create 'The suitcases of Peru.'
These suitcases are personalized with images of the most famous and interesting tourist places of Peru. These bags were delivered to Peruvian celebrities who travel around the world, effectively promoting Peru as a travel destination, while also saving money on big advertisements. The development of this idea is when some of these famous Peruvians are at the airport, they are the center of attention and these bags promote and advertise the country of Peru.
Destination-Promoting Suitcases
This Airport Advertising Campaign is a Cost-Effective Solution
Trend Themes
1. Destination-promoting Suitcases - Promoting tourist destinations through personalized suitcases is a cost-effective alternative to traditional advertising.
2. Celebrity-endorsed Advertising - Using famous individuals to promote a destination can create more buzz and attention.
3. Innovative Airport Advertising - Creative advertising campaigns at airports can effectively reach a large and diverse audience.
Industry Implications
1. Tourism - The tourism industry can benefit from destination-promoting strategies like personalized suitcases.
2. Advertising - The advertising industry can explore new ways to promote destinations through branding and endorsements.
3. Travel Accessories - The travel accessories industry can incorporate personalized designs in suitcases for destination promotion.