Glossier created a curated, limited-edition set called The Skincare Edit that offers its best-selling skincare products in travel-friendly miniature sizes. The highly giftable set for all skin types comes in a recycling carrying case made from molded paper that's tied with a rubber band and topped off with a gift tag.
Inside the kit, consumers will find tiny versions of beloved products like Glossier's gentle Milky Jelly Cleanser, the Super Bounce serum and even the brand-new Futuredew oil-serum hybrid. As well as being packed with products to create a new skincare routine, the kit shares exclusive products like the limited-edition nylon-spandex headband, which is branded with the iconic Glossier "G."
The skincare set is launching at the perfect time of year, as people are looking for solutions for travel and unique gift ideas.
Millennial Skincare Sets
The Skincare Edit by Glossier Shares Best-Selling Mini Products
Trend Themes
1. Miniature Skincare Products - The trend towards mini versions of skincare products allows for more convenient travel and gift-giving options.
2. Limited-edition Sets - Creating curated sets of best-selling products in limited-edition packaging provides a sense of exclusivity and can increase engagement with a brand.
3. Sustainable Packaging - Using recycled and/or molded paper for carrying cases and gift boxes can appeal to environmentally-conscious consumers.
Industry Implications
1. Skincare - Skincare companies can benefit from creating curated sets of their best-selling products for travel and gift-giving purposes.
2. Beauty - Beauty brands can leverage the rise of limited-edition packaging and exclusive items to create a sense of excitement and urgency around their products.
3. Eco-friendly - Companies focused on sustainability can develop new packaging materials and incorporate them into their products to appeal to environmentally-conscious consumers.