The highly anticipated Spring/Summer 2019 collection by OFF-WHITE delivered a daring deconstructed and casual aesthetic with revised workwear apparel and themed The Simpsons tees. The fashion runway was riddled with oversized silhouettes that suggested comfort and versatility. Most of the ensembles were accentuated with some type of hardware, most frequently chain-incorporating jewelry that appeared on necks and on pants.
The Simpsons tees consisted of three designs — two referencing the menacing Bart and one exhibiting the cartoon family's home in a long shot. Predominantly styled with denim — which is another strong and recurring fabric at OFF-WHITE's Spring/Summer 2019 presentation, The Simpsons tees take on a casual and playful aesthetic.
Photo Credits: Kim Weston Arnold/ Indigital.tv
Cartoon-Referencing Fashion Runways
OFF-WHITE's Spring/Summer 2019 Line Boasts The Simpsons Tees
Trend Themes
1. Cartoon-themed Fashion - There's an opportunity for other fashion brands to experiment with designing clothes around popular cartoon characters to attract a younger audience.
2. Oversized Silhouettes - Brands can explore creating clothes with oversized silhouettes to cater to a market that desires comfort without sacrificing style.
3. Deconstructed/casual Aesthetic - Creating clothing lines that blur the lines between casual and formal wear can cater to a current trend for relaxed and versatile clothing.
Industry Implications
1. Fashion - Fashion companies can explore incorporating popular cultural references into their clothing to attract a younger audience and stay relevant.
2. Jewelry - Jewelry companies can experiment with chain-incorporating designs to cater to a market that desires accessories that blur the lines between jewelry and fashion.
3. Entertainment - Cartoon characters can be further licensed to fashion, jewelry, and accessory companies to create products that blur the lines between entertainment and fashion.