Rolls-Royce has finally announced that it will make its new 101 EX Concept Coupe available sometime in 2008. It will be priced higher than the Phantom, but at a lower price than the Phantom Drophead Coupe.
Implications - This luxurious vehicle is the coupe version of the 100 EX and was created primarily because of its predecessor's success in the market. The 101 EX is built with an aluminum frame construction and is powered with the engine from the Phantom series. This model will complete the rest of the Rolls-Royce series which includes the Phantom, the Phantom Extended Wheelbase and the Phantom Drophead Coupe. These make tricked-out cars look like amateurs considering the material and the specs these babies have.
Concept Coupe In Production
2008 Rolls-Royce 101 EX
Trend Themes
1. Luxury Coupe Vehicles - The production of the 101 EX Concept Coupe by Rolls-Royce indicates a growing trend in the luxury coupe vehicle market, presenting opportunities for innovative designs, materials, and features.
2. Aluminum Frame Construction - The use of aluminum frame construction in the 101 EX Concept Coupe showcases a trend towards lightweight, yet durable, materials in the automotive industry, opening up opportunities for manufacturers and suppliers of advanced materials.
3. Expanding Rolls-royce Series - The introduction of the 101 EX Concept Coupe as part of the Rolls-Royce series reflects a trend of expanding product lines in the luxury automotive sector, creating opportunities for customization, branding, and marketing strategies.
Industry Implications
1. Automotive - The production of the 101 EX Concept Coupe impacts the automotive industry, particularly in the luxury segment, presenting opportunities for automakers, designers, and suppliers to capitalize on the growing demand for luxury coupe vehicles.
2. Advanced Materials - The use of aluminum frame construction in the 101 EX Concept Coupe creates opportunities for the advanced materials industry to provide lightweight and high-performance materials for automotive applications.
3. Customization and Branding - The expanding Rolls-Royce series, including the introduction of the 101 EX Concept Coupe, highlights opportunities in the luxury automotive sector for businesses specializing in customization, branding, and marketing strategies.