The Rimowa x Palace collection has been debuted as a collaboration between the renowned luggage brand and the skateboard brand ready to provide travelers and skaters alike with two exclusive launches.
The collaboration features the Original Cabin suitcase from Rimowa covered in a series of graphics inspired by airbrush imagery including a multicolored moon, a figure walking through the desert and more. Limited to 500 examples, the suitcase maintains the same rigidity of the original model but with a distinct attention paid to overall style.
The Rimowa x Palace collection also includes a co-branded skate deck and a sticker pack, which further showcase both brand's distinct style. The collection is arriving on February 10, 2023 on the brand's official site, in-store in Japan and on the Palace WeChat store.
Chromatic Collaboration Suitcases
The Rimowa x Palace Collection Has a Suitcase and Skate Deck
Trend Themes
1. Collaboration Marketing - More collaborations between fashion and lifestyle brands with trendy designs can be created to cater to a wider audience.
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3. Experiential Marketing - Creating a unique and immersive experience for customers can increase brand loyalty and awareness.
Industry Implications
1. Travel and Luggage - There is an opportunity for luggage brands to collaborate with lifestyle brands to create unique and trendy products for travelers.
2. Fashion and Apparel - Fashion and apparel brands can collaborate with lifestyle brands to create limited edition products that cater to a youthful, trendy audience.
3. Skateboarding - The skateboarding industry can benefit from collaborations with lifestyle brands to create unique and trendy products that appeal to the wider audience.