Cupshe, a swimwear brand, has officially debuted its 'The Recycled Swim' collection, which is made with a minimum of 20% recycled materials. 82%–85% recycled nylon, 18% spandex, and 100% recycled polyester make up the lining of every garment in the collection, helping Cupshe establish itself as an innovator in the sustainable fashion space. The recycled fabric is made of recycled nylon and polyester that has been approved by the Global Recycled Standard (GRS) and is made from pre- and post-consumer trash, yarn, and water bottles.
"Our new Recycled Swim Collection reflects our dedication to fashion and environmental responsibility while ensuring affordability for all. We’re excited to create something better for the planet while being accessible and stylish to everyone," says Jessie Han, senior marketing director at Cupshe.
'The Recycled Swim' collection is available online at the Cupshe website.
Recycled Plastic Swimwear
Cupshe Introduces 'The Recycled Swim' Sustainable Swimwear Collection
Trend Themes
1. Sustainable Swimwear - Cupshe's 'The Recycled Swim' collection represents an opportunity for brands to enter the sustainable swimwear market and tap into the growing demand for eco-friendly fashion.
2. Recycled Materials - The use of post-consumer trash, yarn, and water bottles in Cupshe's 'The Recycled Swim' collection demonstrates the potential for other brands to incorporate recycled materials into their products and reduce waste.
3. Affordable Sustainability - Cupshe's commitment to affordability in its 'The Recycled Swim' collection presents an untapped market for other brands seeking to make sustainable fashion accessible to a wider range of consumers.
Industry Implications
1. Fashion - The use of recycled materials in Cupshe's 'The Recycled Swim' collection is a disruptive innovation opportunity for the fashion industry to minimize waste and increase sustainability in manufacturing.
2. Swimwear - The shift towards sustainable swimwear, exemplified by Cupshe's 'The Recycled Swim' collection, represents a significant potential growth area in the swimwear market.
3. Recycling - Cupshe's use of recycled materials in its swimwear collection highlights the importance of recycling initiatives and presents an opportunity for the recycling industry to partner with fashion brands to repurpose waste materials.