Surfer dudes. Oceans. Whales. Tree-huggers. Small cars. Surf boards that collapse. That about sums up the need for the Pope Bisect brand of surfboard - a surfboard that breaks down into two pieces and is quickly reassembled when the waves are right. Radical design! I hate to tell Nicholas Notara that his design on Yanko has already been developed.
Implications - Consumers are looking for products that are easily stored. The reason behind this is that housing is becoming more small and confined as the population increases. Items that are overly large such as surfboards are seen as garage storage, therefore, collapsible products appeal to consumers who want the product but don't have enough room to store it.
Collapsible, Three-Piece Surfboard
Pope Bisect
Trend Themes
1. Collapsible Surfboards - The trend of collapsible products appeals to consumers who want products but don't have enough room to store them, providing an opportunity for surfboard manufacturers to create more easily stored designs like the Pope Bisect brand.
2. Compact Sports Equipment - The increasing need for easily stored products due to small housing spaces creates an opportunity for manufacturers to create more compact sports equipment designs like the collapsible surfboard.
3. Sustainable Surfing - The trend towards environmentally conscious consumerism and the need for easily stored products presents an opportunity for manufacturers to create more sustainable, collapsible surfboard designs.
Industry Implications
1. Surfboard Manufacturing - The surfboard manufacturing industry can capitalize on the trend of collapsible products by creating more easily stored designs like Pope Bisect's collapsible surfboard.
2. Sporting Goods Manufacturing - The sporting goods manufacturing industry can innovate on the trend of easily stored products by creating more compact and collapsible sports equipment designs, like collapsible surfboards, that can appeal to consumers who have small storage spaces.
3. Sustainable Product Manufacturing - Manufacturers that prioritize creating sustainable products can take advantage of the trend towards environmentally conscious consumerism by creating more environmentally friendly and collapsible surfboard designs.