Premium outerwear label The North Face has teamed up with Los Angeles-based fashion label Online Ceramics to launch a new apparel collection inspired by ‘70s California climbing culture.
In addition to reviving a variety of retro looks, The North Face x Online Ceramics Collection boasts a range of playful and innovative designs that aim to celebrate Planet Earth. For those unfamiliar, Online Ceramics is a streetwear brand known for its small-batch, hand-dyed graphic t-shirts featuring artwork inspired by the beauty of the planet and creatures of Earth.
Pieces in the collection include the TNF X OC 86 Mountain Jacket, the TNF X M66 Utility Field Vest, and the X OC Ballcap, all of which are made with 75% or greater recycled or organic fabric content. As a result, the capsule earns The North Face's "Exploration Without Compromise" badge.
"We’ve always aimed to create apparel with positive messages that encourage people to shift their way of thinking. Collaborating with an iconic brand like The North Face has allowed us to fuse our unique, thought-provoking designs with the styles The North Face is known for, creating retro-inspired gear that celebrates Earth every day," said Elijah Funk and Alix Ross, Founders of Online Ceramics.
'70s Climbing-Inspired Apparel
The North Face x Online Ceramics Collection is Eco-Friendly & Retro
Trend Themes
1. '70s Climbing-inspired Apparel - The trend of combining eco-friendliness and retro designs to appeal to environmentally conscious consumers.
2. Small-batch, Hand-dyed Graphic T-shirts - The trend towards sustainable, locally manufactured fashion that appeals to consumers seeking unique and eco-friendly designs.
3. Collaborative Apparel Collections Celebrating Planet Earth - The trend of developing clothes with environmentally friendly materials that promote positive messages related to sustainability.
Industry Implications
1. Fashion and Apparel - There is a significant opportunity for fashion and apparel companies to innovate by producing more sustainable, eco-friendly and unique designs.
2. Sportswear and Outdoor Gear - Companies producing sportswear and outdoor gear can leverage eco-friendly materials and retro designs to appeal to the environmentally conscious consumer segment.
3. Graphic Design and Art - Graphic designers and artists can create unique sustainable graphics to highlight important issues related to environmental sustainability.