The Night Re-imagined is the latest campaign from Samsung in which the brand lit up London's night sky to demonstrate the low-light photo capabilities of its Galaxy S9 and S9+ models.
To pull off this stunt, the brand installed colorful lasers to project across the Thames River. The 16 lasers all featured different colors, and came together to form rainbow beams next to London's heavily photographed landmarks, like the Tower Bridge and the Tower of London.
The overall goal of this installation was to encourage consumers to shoot nighttime photography - a task which is simplified with Samsung's newest models, as the phone's camera can capture gorgeous images even in the dark.
Rainbow Laser Phone Promotions
Samsung's the Night Re-Imagined Encouraged Nighttime Photography
Trend Themes
1. Nighttime Photography Marketing - Businesses can leverage nighttime photography to market their products and services, showcasing low-light capabilities of their cameras or products.
2. Spectacle Advertising - Creating memorable spectacles that ignite customers passions can be an effective way to show off your brand and enhance customer loyalty.
3. Interactive Advertising - Creating a memorable and engaging experience is an effective way to capture the attention of potential customers and showcase the capabilities of new products.
Industry Implications
1. Mobile Phone Manufacturing - Companies, such as Samsung, are constantly looking for ways to innovate the capabilities of their phone to include low-light photography and other advanced features.
2. Tourism Industry - Using illuminated advertising in city centers can act as a tourist attraction and help promote the unique features of a city.
3. Event Planning - Incorporating colorful spectacles and laser shows into events can enhance attendee experience and create a memorable event.