Although it might not seem like it at first Soöruz is a clothing line for very special occasions. The occasions, off course, are precisely what they are in the images - surfing, wake-boarding, windsurfing, skating and some other stuff that somehow has something to do with the snow.
The clothing is like real skin that the man should feel comfortable in. Literary and metaphorically. I mean look at him, the real man, doesn't he look like he is having a good time? Publicis Conseil advertising agency, France, did a real brave job on this one.
Whatever team you're on they've got a suit for you. Wear the suit.
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