Korean contemporary fashion label The Museum Visitor launched its Spring/Summer 2019 collection via an artistically themed lookbook. The representation builds directly from the aesthetics of the line which very clearly takes cues from the chaotic creative process.
The Museum Visitor's range of clothing is a pure experiment in style. The silhouettes very openly embrace DIY-style designs. From deconstructed two-piece suits and messy hand-written graphics to painting-embellished shirts and spray painted motifs, the Spring/Summer 2019 range really seems like it subscribes to no boundaries. What's more, the graphics hint to both institutionalized approaches to art — with slogans like 'MUSEUM' and 'ART GALLERY' throughout, as well as non-institution-dependent.
The collection is handmade by The Museum Visitor's head designer — Moonsu Park, and constitutes "wearable pieces of art."
Expressive Art-Themed Fashion
The Museum Visitor's Spring/Summer 2019 is Gender-Neutral
Trend Themes
1. Art-inspired Fashion - Disruptive innovation opportunities include collaborating with artists to create unique clothing designs that blur the lines between art and fashion.
2. Diy-style Designs - Opportunities for disruptive innovation exist in developing customizable fashion products that allow consumers to create their own unique styles.
3. Gender-neutral Clothing - Disruptive innovation opportunities lie in creating clothing lines that cater to a growing demand for gender-inclusive fashion.
Industry Implications
1. Fashion - Fashion brands can explore disruptive innovation by incorporating artistic elements and DIY-style designs into their collections.
2. Art - Artists and art institutions can collaborate with fashion brands to create wearable pieces of art that reflect the intersection of fashion and art.
3. Retail - Retailers can tap into the trend of gender-neutral clothing by offering a wider variety of gender-inclusive fashion options to meet the evolving demands of consumers.