Romantic and chic, the Kooples Autumn 2012 lookbook is at the forefront of this fall season’s laid-back elegance.
With Highsnobette deeming the collection "a mix of New Yorkian rock and Pariasian chic," their look book is a fantastic marriage of both exemplary styles. Branding for the The Kooples is highly dependent on oozing a cool Parisian hipster style that appeals to fashion-savvy young adults aiming to look smart.
Using some of the chicest couples, the collection shines through with its model’s adherence to brand identity. Appearing this season are Portuguese graffiti artist André Saraiva and his model/designer girlfriend Annabelle Dexter Jones. The promotion also features musician Devendra Banhart with Ana Kras, and Jamie Burke with beau Mila de Wit. The campaign does a stand-up job at portraying hip elegance with mass appeal.
Hipster Coupling Campaigns
The Kooples Autumn 2012 LookBook Dons Couples with Stylish Layering
Trend Themes
1. Hipster Couples Fashion - A trend in the fashion industry that targets fashion-savvy young adults with a cool Parisian hipster style that focuses on couples fashion.
2. Romantic-chic Style - A trend that combines 'New Yorkian rock and Parisian chic' styles to create a laid-back yet elegant look in fashion.
3. Brand-customer Pairing - A trend in marketing where the brand uses famous couples as the models to uphold the brand's identity.
Industry Implications
1. Fashion Industry - A great opportunity for the fashion industry to tap into the growing trend of hipster couples fashion.
2. Marketing Industry - A chance for the marketing industry to promote 'romantic-chic' style that presents a fashion-forward image to fashion-savvy young adults.
3. Modeling Industry - Opportunities abound for models in the modeling industry to showcase the 'romantic-chic' style by partnering as couples.