Canada Goose is launching its second iteration of THE ICONS Northern Lights capsule. The collection makes its return for a second season, featuring a range of cutting-edge outerwear designs in a bold new color palette dubbed Beneath the Borealis.
The collection was inspired by the colorful hues of the auroras and the brilliant colors that light up the Arctic Skies. Canada Goose's most revered styles are reimagined in the collection to showcase the brand's pinnacle expression of craftsmanship. Some featured pieces include the Snow Mantra Parka, the Chilliwack Bomber, and the Freestyle Vest. The capsule also consists of the Northern Bib Overall and the Jacquard Sweater as an expansion on the previous year's range of products.
Bold Winter-Ready Outerwear
Canada Goose is Launching THE ICONS Northern Lights Capsule
Trend Themes
1. Bold Outerwear Designs - Innovation opportunity for other brands to add unique and colorful designs to their winter outerwear products.
2. Capsule Collection - Potential for brands to create limited edition collections of specific styles, generating hype and exclusivity among consumers.
3. Inspired by Nature - Opportunity for brands to incorporate natural or environmentally friendly materials and colors into their designs, appealing to eco-conscious consumers.
Industry Implications
1. Fashion - Fashion brands can incorporate more unique and bold designs into their winter collections.
2. Outdoor Apparel - Outdoor apparel brands have the potential to create limited edition collections of their winter outerwear, featuring bold colors and unique designs.
3. Sustainable Fashion - Sustainable fashion brands can incorporate natural materials and eco-friendly dyes/colors into their winter collections, appealing to consumers seeking environmentally conscious options.