THE GUEST, a Japanese diner that has a series of locations across the country, will be hosting a number of different pop-ups to promote 'Despicable Me 3' with its Minions-themed dishes.
It's reported that the unique pop-ups will travel to Hokkaido, Osaka, Aichi, Fukuoka, and Tokyo starting in July. As each location will only be open for a limited time, Despicable Me fans who have access to one of the pop-ups will have to act quickly in order to take advantage of the Instagrammable meals.
THE GUEST's Minion-themed menu will include a range of food to suit virtually any consumer's needs as well, with everything from curries and burgers, to grilled banana desserts and refreshing yellow and blue drinks available.
Minion-Themed Cafes
Japan's THE GUEST is Transforming Its Menu to Promote 'Despicable Me 3'
Trend Themes
1. Pop-up Themed Cafes - The trend of pop-up themed cafes offers businesses a unique opportunity to attract customers with limited time promotions.
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3. Instagrammable Food - The rise of Instagrammable food presents a disruptive innovation opportunity for businesses to create visually appealing and shareable dishes.
Industry Implications
1. Hospitality - The hospitality industry can leverage pop-up themed cafes to attract new customers and create memorable experiences.
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3. Restaurant and Food Services - Restaurants and food services can capitalize on the trend of Instagrammable food by offering visually stunning dishes that encourage social media sharing.