Adidas has appointed Brazilian fashion label The Farm Company for the brand's latest womenswear installment. After successfully working with the brand before, the two labels have produced yet another collection of exotic streetwear.
The Farm Company notably brings an island and tropical vibe to the German sportswear brand whether it be coated across staple clothing pieces or mainstay footwear silhouettes. For the duo's latest collaboration collection, the brands are offering vibrant and colorful floral prints as well as toucan-based designs atop a vivid blue coloring.
Though a co-branded lineup, the collection does not take away from Adidas athletic aesthetic and features leggings, shirts, shorts, tracksuits and more while the footwear portion features the ZX Flux, CourtVantage Mid and Adilette.
Tropical Sportswear Collections
The Farm Company Has Teamed with Adidas for Another Exotic Lineup
Trend Themes
1. Exotic Sportswear Collaborations - Collaborating with fashion labels known for their unique design aesthetic can result in successful limited-time collections.
2. Floral and Bird Print Designs - Incorporating bold and colorful floral and bird print designs into sportswear can attract consumers looking for statement pieces.
3. Crossover Between Fashion and Athletic Wear - Blending elements of high fashion with practical athletic wear can disrupt the traditional market.
Industry Implications
1. Fashion - Collaborations between fashion labels and athletic wear brands can lead to successful limited release collections.
2. Sportswear - Experimenting with bold and colorful prints can attract consumers looking for unique statement pieces.
3. Athletic Wear - Incorporating high fashion elements into athletic wear can create a new market for bold and statement-making sportswear.