Although underpasses and ladylike outfits might not seem like a match made in heaven, The Edit Miranda Kerr editorial begs to differ. The looks are right at home in the grungy locale, showing that modern day women boast an edge that their ancestors never dreamed of embracing. Of course, it also shows that edge doesn't have to be exclusively grungy.
Shot by photographer Yelena Yemchuk, The Edit Miranda Kerr editorial was styled by Tracy Taylor. Taylor pulled pieces from the resort collections of Gucci, Emilio Pucci, Christopher Kane and more. In the accompanying interview, she talks about introducing her son to boyfriend Evan Spiegel, "We had to know the person for six months and feel good about them. Evan met Flynn, so yeah, things are going well. Orlando thinks he’s great. We’re just a modern family now!"
Chic Underpass Editorials
The Edit Miranda Kerr Photoshoot is Elegantly Urban
Trend Themes
1. Chic Underpass Editorials - The trend of shooting fashion editorials in unexpected urban locales creates opportunities for fashion brands to showcase edgier looks and attract a wider audience.
2. Elevated Grunge Fashion - The emergence of a more sophisticated and tailored grunge aesthetic presents opportunities for clothing brands to differentiate themselves and tap into the growing appetite for edgy but refined fashion.
3. Non-traditional Family Portrayals - The trend of public figures and brands celebrating non-traditional family structures provides innovative opportunities for companies to showcase products through heartwarming and inclusive advertising campaigns.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of shooting editorials in unexpected locations by featuring edgier looks that appeal to a wider audience and showcase their brand's creativity.
2. Retail - Brands can tap into the growing demand for edgy but refined fashion by creating elevated grunge collections that cater to consumers seeking alternative and unique fashion styles.
3. Marketing and Advertising - Companies can capitalize on the trend of celebrating non-traditional family structures by creating inclusive advertising campaigns that resonate with a diverse range of consumers and showcase products in a relatable and authentic way.