Carven’s Spring/Summer 2013 collection made its formal debut at 2012 Paris Fashion Week. The business-savvy yet party-appropriate pieces displayed on the epic runway featured a muted color scheme with mauve, charcoal and wine-hued tones.
In addition to the consistent pigmentation, the fit of the apparel also remained uniform. Slouchy dresses, power suits and ankle-length pants hung loosely on the bodies of the models, and though they may be particularly thin and tall, this cut is a trademark of the Carven Spring/Summer 2013 line.
A authoritarian demeanor is similarly central to the outfits. Stiff, accentuated shoulder detailing gave off a military vibe, a choice that was bolstered by Carven’s blaring of a song that repeated the word "power" throughout the show.
Slouchy Spring Lines
The Carven Spring/Summer 2012 Collection is Full of Loose Pieces
Trend Themes
1. Power Suits - There is a disruptive innovation opportunity in creating power suits with a slouchy and loose fit, combining authority with comfort.
2. Muted Color Scheme - There is a disruptive innovation opportunity in developing new fabric dyeing techniques to create unique muted color palettes for fashion collections.
3. Military-inspired Fashion - There is a disruptive innovation opportunity in designing military-inspired fashion with slouchy silhouettes, creating a blend of authority and casualness.
Industry Implications
1. Fashion Design - Fashion designers can explore the disruptive innovation opportunities in creating slouchy power suits and military-inspired fashion with unique coloring techniques.
2. Textile Manufacturing - Textile manufacturers can capitalize on the disruptive innovation opportunity by developing new dyeing techniques to achieve the desired muted color schemes in fashion collections.
3. Luxury Retail - Luxury retailers can embrace the disruptive innovation opportunities in offering slouchy power suits and military-inspired fashion to cater to a modern consumer's desire for comfort and authority.