Oh My! John Mayer showed his sense of humour, and a whole lot more, to fans on the Mayercraft Carrier, a cruise arranged by John Mayer and full of his fans. The singer-songwriter donned a neon green swimsuit identical to the infamous Borat swimsuit.
A fan that was on the cruise describes the strange event, "Someone brought up a wad of bright green fabric, which turned out to be a replica of the bathing suit/man thong that Borat wears in the movie. Un-freaking-real. So we're all hooting and hollering and egging him on, and.... he puts on the effing suit. Yes, folks, I witnessed John Mayer in a man thong. It pretty much made my life." (thatsblogtastic.typepad.com)
UPDATE - This fan has become famous because of these pictures. She's being interviewed by TV shows and getting offers from magazines for the right to use the pictures! I added a video of her interview. Her section starts after one minute. Enjoy.
The Borat Effect
John Mayer Likes to Make Sexy Time
Trend Themes
1. Celebrity Humor - There will be a growing trend for celebrities to showcase their sense of humor in unique ways to stand out from the crowd.
2. Viral Fan Content - The trend of fans creating and sharing viral content featuring celebrities will continue to grow, with opportunities for brands to capitalize on these organic marketing moments.
3. Nostalgia Revivals - There will be a growing trend of reviving nostalgic fashion trends and pop culture icons, as seen with the resurrection of the Borat mankini through John Mayer’s homage.
Industry Implications
1. Entertainment - The entertainment industry can take advantage of celebrities like John Mayer using humor and viral moments to engage with fans and garner media attention.
2. Fashion - The fashion industry can pay attention to popular culture revivals and create collections that reference nostalgic fashion trends and pop culture icons.
3. Advertising - Brands in advertising can leverage viral fan content featuring celebrities to create more relatable and entertaining marketing campaigns.