'The Beautiful After' is an ad by McCann's FP7/DXB for Emirates NBD. The unique ad shows a wife or husband who has received a makeover to make them look 30 years older.
The commercial begins with one spouse walking down a hallway filled with images of the life they have shared with their significant other -- thus far. At the end of the hall, there is a room where the other spouse is waiting. When they greet each other and one is made to look 30 years older, it puts their lives into perspective, as well as conjuring a few tears.
The Beautiful After is an ad to encourage couples to begin planning for retirement. The commercial ends with the phrase "retirement is not an ending, but a new beginning for the rest of your life."
Futuristic Retirement Ads
'The Beautiful After' Simulates the Aging of Middle Eastern Couples
Trend Themes
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3. Retirement Planning - Opportunity to develop new approaches and technologies that help individuals and couples plan financially and emotionally for retirement.
Industry Implications
1. Advertising and Marketing - Innovative advertising agencies can explore new approaches, like aging simulation, to create impactful campaigns that promote retirement planning.
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