The Battery in San Francisco's Financial District is a new invitation-only members club aiming to provide a haven for individuals to discuss arts, culture, food and wine. Current members nominate individuals for membership consideration, which is decided upon by a secret committee.
The club's founders hope that a membership of 1,000 will be made up of one third tech professionals, with the rest open for interpretation. However, the club aims to be a place to discuss cultural and artistic ideas and pursuits rather than business talk and will discourage the use of computers inside the facility.
Located within an old marble factory, the Battery boasts a restaurant, four bars, library, a wine cellar, a gym and spa, in addition to 14 hotel rooms. The space was carefully curated by San Francisco interior designer Ken Fulk.
Invitation-Only Arts Associations
The Battery is a Chic Members-Only Club in San Francisco
Trend Themes
1. Invitation-only Memberships - There is room for other invitation-only members clubs to open up, catering to specific interests such as literature, science or politics
2. Luxury Social Clubs - More luxury social clubs can be established in big cities for the rich and famous who want to network in a more sophisticated environment that is centered around art, culture, and entertainment.
3. Exclusivity as a Business Model - Luxury hotels, resorts and high-end retails stores can benefit from creating an exclusive atmosphere and using secretive invitations as a way of building their brands.
Industry Implications
1. Hospitality & Leisure - Hospitality and leisure can explore creating high-end, members-only clubs in order to attract exclusive clientele who value comfort, have means and desire special treatment.
2. Technology - Tech companies can hold membership at these exclusive clubs fo their top executives and as a way of entertainment for clients.
3. Art and Culture - Art galleries, museums, and cultural centers can use the exclusive membership model to provide a private, high-end experience for VIP members.