Last year the MediCom Toy company announced that it would be collaborating with artist Jean-Michael Basquiat's estate to launch the Basquiat Be@rbrick collectible. Jean-Michael Basquiat is world renowned for his multi-colored commentary on societal dichotomies during the 70s and 80s. Initially noticed for his graffiti work, the artist created a style that incorporates neo-expressionist undertones with a certain form of primitivism.
The Basquiat Be@rbrick will be the latest in the line of MediCom's collectible toys. The product description promotes the artist's famous statement "believe it or not, I can actually draw," while the figure itself comes in sizes of 100%, 400% and 1000%. Each of the anthropomorphized bears boast the same painting design, but in variety of layouts, making the bears ever so slightly different from one another.
Artist-Illustrated Toys
The 'Basquiat Be@rbrick' Comes in Three Different Sizes
Trend Themes
1. Artist-illustrated Toys - Opportunity for artists to collaborate with toy companies to create collectible toys that showcase their unique style and appeal to art enthusiasts.
2. Collectible Toy Collaborations - Collaboration between toy companies and artists to create limited-edition collectible toys that cater to a niche market of collectors.
3. Neo-expressionist Design - Emerging trend of incorporating neo-expressionist art styles into toy designs, allowing for a fusion of art and collectibles.
Industry Implications
1. Art - Artists partnering with toy companies to create artist-inspired collectible toys, bridging the gap between art and consumer products.
2. Toy - Toy companies collaborating with artists to produce limited-edition collectible toys, targeting collectors and art enthusiasts.
3. Entertainment Merchandise - Collaboration between artists and toy companies to create highly sought-after collectible toys based on popular entertainment franchises, offering unique merchandise for fans.