Otherland's 'Awaken' collection features three new limited-edition spiring-inspired candles — 'Ruby Root,' 'Purple Petals,' and 'Extra Hour.' Each candle has a fresh and bright scent captured within its coconut and soy wax blended base. There is a candle for everyone to enjoy as Ruby Root has warm scented notes of sugarbeets, grass, and ginger; Purple Petals has a sweeter scent of lilacs, hyacinth, and lychee; and Extra Hour fresh scents of shies leaf, verbena, and mint.
Consumers should note that "every hand-poured candle never has parabens, sulfates, phthalates, and is always cruelty-free," as mentioned on their website. The Awaken candles can be purchased individually or in a pack of three and is available on the Motherland website.
Spring-Inspired Candle Collections
Otherland Recently Debuted the 'Awakening' Collection
Trend Themes
1. Spring-inspired Candle Collections - The trend of spring-inspired candles has become popular and businesses can innovate by introducing new scents and designs.
2. Natural and Cruelty-free Products - The trend towards natural and cruelty-free products like the Otherland's 'Awaken' collection presents an opportunity for businesses to disrupt the market with similar offerings.
3. Limited-edition Products - The trend of releasing limited edition products like the 'Awaken' collection can generate demand and scarcity, leading to increased sales for businesses.
Industry Implications
1. Home Fragrance - The home fragrance industry can use the trend of spring-inspired candles to create new products, fragrances, and designs to appeal to their customers.
2. Natural and Eco-friendly Products - The trend of natural and cruelty-free products can be applied to other industries such as skincare, makeup, and personal care products.
3. Limited-edition Collections - The trend of releasing limited-edition collections can be applied to industries such as fashion, technology, and food, where scarcity can increase demand and sales.