The Art of Dying is a range of skull-shaped soaps currently seeking funding via Kickstarter. The campaign begun with a modest goal of $550, but far surpassed it, now hovering at a total of approximately $14,000.
Created by an artist with an interest in the "arcane, absurd and morbid," the soaps only look like death; they smell, on the other hand, of earthly pleasures such as citrus and sensual flowers.
The level of success that The Art of Dying has achieved suggests that a preference for a dark, macabre aesthetic is alive and well among consumers. It also denotes that consumers are searching for novelty products with which to decorate their homes. And though these soaps technically have a function, the level of craftsmanship that goes into making each resin-sculpted piece, makes it a crime to even think about using them for their intended purpose.
Macabre Skull Soaps
The Art of Dying is a Range of Soaps for the Cynic
Trend Themes
1. Macabre Aesthetic Preference - Consumers are showing a strong preference for dark, macabre aesthetics in their home decor choices.
2. Novelty Home Decor - There is a growing demand for novelty products that can be used as decorative items in homes.
3. Craftsmanship-driven Products - Consumers appreciate products that showcase high levels of craftsmanship and attention to detail.
Industry Implications
1. Home Decor - The home decor industry can tap into the demand for macabre-themed products and novelty items.
2. Artisan Soap Making - The artisan soap making industry can explore new avenues by creating and marketing unique and visually appealing soaps like The Art of Dying.
3. Handmade Gifts - The handmade gifts industry can benefit from the increasing desire for beautifully crafted, artisanal products like resin-sculpted soaps.