It was recently announced that the Apple TV app will available on the Roku platform. Additionally, starting on November 1st, Apple TV+ will be available to Roku users. Consumers will be able to access Apple TV+ for a $4.99 price point, which will grant access to over 100,000 streaming titles. Apple has also announced that a free year subscription to Apple TV+ will come with the purchase of an iPhone, iPad, Mac, or Apple TV.
The Apple TV on the Roku platform makes sense as the organization is attempting to increase the user base before the release of Apple TV+. Due to the competition in the streaming market, Apple is attempting to expand the use of this streaming service well beyond its own devices.
Streaming Service Platform Expansions
The Apple TV App Can Now Be Accessed on Roku Devices
Trend Themes
1. Cross-platform Streaming - As streaming apps are becoming ever more popular, there is a growing trend of cross-platform accessibility to make streaming more convenient.
2. Streaming Service Bundling - Streaming platforms are beginning to bundle together streaming services as a way to offer a more economical solution to consumers.
3. Streaming Service Original Content - Streaming services are producing original content to compete with one another, maintain and grow their audiences, and create more content options.
Industry Implications
1. Technology - Technology firms have new opportunities to innovate more inclusive markets through cross-platform streaming accessibility.
2. Media and Entertainment - Media and entertainment firms have opportunities to generate new sources of revenue and bundling optimization through offering bundled streaming solutions.
3. Content Production - Companies specializing in content production have the opportunity to produce original content to sell to the streaming platforms.