The 'Fitbit' has long dominated the fitness tracker industry and now it is hoping to capture style-conscious consumers as well with a fashion-forward wearable called the Alta. In other words, the Alta is a Fitbit for those who think traditional fitness bands are unattractive.
The Alta is a modular wearable that is designed to resemble modern jewelry rather than a piece of futuristic tech. The device itself features a stainless-steel band that comes in silver, gold, black, blue, plum and teal. Despite its stylish finish, the device performs all of the same functions as other fitness trackers, including activity and sleep tracking. In addition, consumers can use the device to set reminder notifications, make calls and even send text messages.
The fashion-forward fitness tracker ultimately provides a more stylish option for consumers who are interested in keeping track of their activity levels.
Fashion-Forward Fitness Trackers
The Alta is a Fitness Band for Style-Conscious Consumers
Trend Themes
1. Fashionable Wearable Technology - Opportunity for companies to introduce wearable technology devices that are less tech-focused and more fashion-forward.
2. Personalized Fitness Tracking - Opportunity for companies to create fitness trackers that cater to individual style preferences and provide more personalized tracking for users.
3. Multi-functional Wearables - Opportunity for companies to integrate new features such as reminder notifications, calling, and messaging into wearable technology devices.
Industry Implications
1. Fashion - Opportunity for fashion brands to collaborate with tech companies and create stylish wearable technology that enhances the user experience and sets new fashion trends.
2. Fitness - Opportunity for fitness brands to expand their product offerings by introducing more personalized and stylish wearable technology devices that cater to the needs of different consumers.
3. Telecommunications - Opportunity for telecommunications companies to integrate their services into wearable technology devices and offer innovative new features that enhance the user experience.