Easterseals, one of the nation's leading nonprofit providers of services and advocacy for people with disabilities and their families, recently debuted the compelling 'That's My Easterseals' PSA. The video series was created by, directed by, and stars actors, influencers, and activists – who all have disabilities.
Authentically told from the perspectives of people with disabilities, the series highlights Easterseals' impact, allyship, and services, explaining how Easterseals enhances education, enhances health, expands employment, and elevates community for people with disabilities through its services and advocacy throughout the country. As part of the campaign, people are also challenged to learn more about disability issues and to take action to create a more inclusive world.
"Far too often, disability is missing from the daily content we consume, whether in TV shows, movies, commercials or other information. Easterseals' purpose is to lead the way to full equity, inclusion, and access for people with disabilities through their work. The campaign is designed to shift people's perceptions, give voice to some 61 million Americans with disabilities, and showcase the disability community as the talented, resilient problem solvers that we are," said actor and disability inclusion champion, Nicole Lynn Evans, who makes her directorial debut through the PSA series.
Disability Awareness Campaigns
Easterseals Debuted the New Compelling 'That's My Easterseals' PSA
Trend Themes
1. Authentic Disability Advocacy - Companies can leverage the perspectives of individuals with disabilities to create campaigns that accurately represent them.
2. Inclusivity Marketing - Marketing campaigns that cater to traditionally marginalized groups can benefit brands by showing their commitment to social responsibility.
3. Awareness Through Digital Media - Creating impactful PSAs and videos for online platforms can increase awareness and understanding of important social issues, like disability rights.
Industry Implications
1. Nonprofit - Nonprofit organizations focused on disability advocacy can use authentic storytelling to increase public support and drive positive change for the community.
2. Entertainment - Media companies can leverage the power of storytelling to accurately represent the disability community in TV shows, movies, and commercials, thereby drive social awareness and change perceptions towards disabilities positively.
3. Marketing - Marketing agencies can help brands create inclusive campaigns and showcase their social responsibility by catering to underrepresented groups like individuals with disabilities.