The Surya Foods Thai Dragon sauces are a premium range of products for consumers who are looking to prepare authentic recipes that have just the right level of heat. The sauces include the Sriracha Hot Chilli Sauce, Sriracha Hot Chilli Sauce Wasabi, Black Fire Extra Hot Chilli Sauce, Sriracha, Chilli Mayo and Sweet Chilli Sauce. Each of the sauces are competitively priced between £1.90 and £3.10 per bottle, and are being promoted via a social media campaign with the hashtag #ridethedragon.
Managing Director of Surya Foods Harry Dulai spoke on the new Surya Foods Thai Dragon sauces saying, "Sales of hot sauces have been growing ahead of Eating Enhancers at an impressive rate of 9% year on year for some time. During the last 20 years, in response to the UK’s growing love of international cuisine, Surya Foods has moved from simple rice production to offering an impressive catalogue of leading brands from around the world. We are passionate about authentic tasting food and have poured decades of expertise into Thai Dragon to bring UK consumers a genuine taste of Thailand."
Flavorful Spicy Cooking Sauces
These Surya Foods Thai Dragon Sauces Have Authentic Flavor
Trend Themes
1. Growing Demand for Hot Sauces - As hot sauces continue to see impressive growth in sales, there is an opportunity for the development of innovative and flavorful spicy cooking sauces.
2. Rise of Authentic International Cuisine - The increasing love for international cuisine presents a chance for companies to introduce authentic flavors like the Surya Foods Thai Dragon sauces and cater to consumers seeking genuine taste experiences.
3. Social Media Promotion Campaigns - Promoting products through social media campaigns, like the one for the Surya Foods Thai Dragon sauces with the hashtag #ridethedragon, can help generate consumer awareness and engagement for a brand.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growing demand for hot sauces and develop innovative spicy cooking sauces.
2. Global Cuisines - Companies specializing in global cuisines have an opportunity to provide authentic flavors and expand their product offerings by introducing flavorful cooking sauces.
3. Marketing and Advertising - Marketing and advertising agencies can assist brands in creating effective social media promotion campaigns, helping to increase consumer awareness and engagement for various products.