PrettyLittleThings recently partnered with American singer-songwriter, actress, director, and choreographer Teyana Taylor for a vintage-inspired capsule. This marks Teyana's first role as Creative Director for the brand, with the new 25-piece collection paying homage to her signature style and iconic artists from the 90s.
Speaking on her edit with PrettyLittleThing, Teyana says: "You know I’ve always had a boss mentality. I always felt like my journey was to help others bring their visions to life. I’ve always been an overseer, just wanting to be 100 percent creatively involved in everything I do. Being a creative director, it isn’t just sitting down at the board, I won’t be sitting at
a table just designing. You get to really explore your ideas. There is so much more you get to do — it’s really exciting and I’ve had so much freedom to be allowed to design this collection from scratch with the team. I would never just put my name on something and not want to be fully be involved and totally put my all into it."
The PrettyLittleThings and Teyana Taylor collection is now available to purchase online with pieces ranging from $20-$145.
Celebrity-Endorsed Vintage Capsules
PrettyLittleThing and Teyana Taylor Join Forces for a Capsule
Trend Themes
1. Celebrity-endorsed Capsules - More fashion brands are collaborating with celebrities to release fashion capsules, presenting opportunities for creating similar partnerships and brand collaborations.
2. Vintage-inspired Collections - Consumers are drawn to vintage fashion styles, which presents an opportunity for creating nostalgic collections that appeal to this market segment.
3. Creative Director Collaborations - Collaborating with creatives to serve as creative directors for a fashion line taps into their unique vision and provides a fresh perspective, which creates opportunities to partner with established creatives in the fashion industry.
Industry Implications
1. Fashion - Fashion brands are creating celebrity-endorsed vintage capsules, demonstrating potential opportunities for creating similar collections and partnerships in this industry.
2. Entertainment - Celebrities are becoming more involved in fashion design and curation, which presents opportunities for collaborations between the entertainment and fashion industries.
3. Marketing and Advertising - Creatives and influencers in marketing and advertising can partner with fashion brands to provide unique perspectives and generate campaigns that promote fashion collections stemming from celebrity collaborations or vintage-inspired designs.