These new Tesco Finest ice creams are being added to the retailer's product range as a series of frozen desserts perfect for helping consumers to access high-quality treats at a competitive price point.
The ice creams include the Tesco Finest Coconut & Passion Fruit and Roasted Pistachio flavors, which are both priced at just £3 for a 480ml tub. Each of the products are formulated with high-quality artisan ingredients and are being launched now at participating locations in the UK as a way for consumers to beat the heat this summertime.
Ice Cream Product Development Manager Jaimini Sharma spoke on the Tesco Finest ice creams saying, "With a growing demand for indulgence and premium ingredients, ice cream enthusiasts are on the hunt for tantalising flavours that elevate their dessert experiences. At the heart of it all, ice cream has a unique ability to transport us back to cherished childhood memories, satisfying our cravings for timeless treats."
Low-Cost Artisan Ice Creams
These Tesco Finest Ice Creams are Priced at Just £3 Each
Trend Themes
1. Affordable Artisan Ice Creams - This trend of offering high-quality, artisan ice creams at an affordable price point disrupts the traditional market and appeals to budget-conscious consumers.
2. Premium Flavor Combinations - The introduction of enticing flavor combinations like coconut & passion fruit and roasted pistachio in the Tesco Finest ice creams taps into the growing demand for unique and innovative taste experiences.
3. Nostalgic Indulgence - The Tesco Finest ice creams aim to evoke nostalgic memories and satisfy consumers' cravings for timeless treats, presenting an opportunity for brands to leverage nostalgia for successful product development.
Industry Implications
1. Frozen Desserts - The low-cost artisan ice creams by Tesco Finest challenge the frozen desserts industry to prioritize quality while offering competitive prices.
2. Grocery Retail - The introduction of affordable artisan ice creams by Tesco Finest disrupts the grocery retail industry, encouraging other retailers to explore similar offerings to attract price-conscious consumers.
3. Food and Beverage - The trend of offering premium and unique flavors in ice creams presents an opportunity for the food and beverage industry to experiment with innovative taste combinations and cater to consumers seeking novel experiences.