The TEN & Co. shoe company was founded by designer Tory Noll who came upon the idea of incorporating carpets into her stylish products while on a trip to Marrakech. Noll took note of the striking beauty of Moroccan rugs. She soon after made the cuts the primary focus of her oxford-themed sneaker line.
Noll maintains a certain breed of authenticity about her brand. "Every pair of TEN & Co. shoes is cut from unique vintage and antique-woven Morrocan rugs and supple leathers," said the founder. As each pair is individually sourced from fabrics found at flea markets and souks, she is at the same time supporting local artisan efforts and a traditional craft. She furthermore also employs a cobbler in Marrakech who has evidently done a remarkable job of mixing vibrant colors and textures.
Rug-Based Oxford Shoes
The TEN & Co. Sneakers Are Made of Carpet and Leather
Trend Themes
1. Carpet-based Fashion - A trend of incorporating vintage and antique carpets in fashion products.
2. Authenticity Based Fashion - A trend of providing unique and authentic products by sourcing fabrics from flea markets and souks.
3. Supporting Local Craftsmanship - A trend of empowering local artisans and traditional crafts by incorporating their handmade products in fashion.
Industry Implications
1. Fashion Industry - Fashion brands can integrate authentic and unique products in their offerings by sourcing vintage and antique-rugs, supporting local artisans and traditional crafts.
2. Artisanal Retail Industry - Artisanal retail industry can partner with Moroccan cobbler to develop new retail products in oxford-themed sneakers.
3. Sustainable Fashion Industry - Sustainable fashion brands can adopt carpet-based fashion to promote recycling by utilizing vintage and antique carpets in their products.