WhatsApp is introducing a new feature that allows users to take advantage of new, editable avatars. As part of the launch celebration, the ‘Say More with Avatars’ worldwide campaign shines a spotlight on its creative community while exploring how new ways of media can replicate expression. Tems, a Nigerian singer, is the face of the advertisement. The collaboration between WhatsApp and Tems seeks to highlight new approaches to fostering genuine relationships with WhatsApp Avatars.
Tems commented: "With the launch of Avatars, I’m able to be more creative about how I communicate with people in my network, and because I can do that, I feel closer to the person on the other end. I want to inspire people to be their most authentic self in their everyday lives and Avatars are an easy starting point."
Realistic Chat-Based Avatars
Whatsapp Partners with Tems for the 'Say More With Avatars' Campaign
Trend Themes
1. Editable Avatars - Opportunity for companies to create more personalized and interactive user experiences through customizable avatars.
2. Chat-based Interfaces - Potential for chat-based interfaces to become increasingly popular as a means of communication and interaction.
3. Creative Community Campaigns - Possibility for brands to collaborate with creative individuals to promote their products and services through innovative campaigns.
Industry Implications
1. Social Media - Potential for social media platforms to integrate customizable avatars into their services for users to express themselves in new ways.
2. Chatbot Development - Opportunity for chatbot development companies to offer customizable avatar options for their clients to incorporate into their chatbot interfaces.
3. Marketing and Advertising - Possibility for marketers and advertisers to collaborate with creative individuals to promote their products and services through innovative campaigns that incorporate customizable avatars.