To simplify the process of helping people pick the right kind of cannabis flower for their needs, Temescal Wellness launched a line of products called Perch Harvests that's neatly organized into three different categories. The Perch Effects categories make it easy for adult consumers to recognize the experience they'd like to have with intuitive terms like Nest, Hover and Fly.
While Fly from the cannabis flower line produces an effect that's energizing, uplifting, motivating and creativity-boosting with sativa strains, Nest provides a sense of calm and relaxation with indica-dominant varietals with high amounts of linalool and myrcene terpenes. The Perch Harvests Hover sits somewhere in the middle, offering hybrid strains with balanced effects that appeal to those who "may want the flexibility to consume cannabis on their own schedule."
Effect-Based Cannabis Flowers
Temescal Wellness Identifies Its Products by Desired Effect
Trend Themes
1. Simplified Cannabis Selection - The use of intuitive categories to simplify the process of choosing cannabis products based on desired effects.
2. Personalized Cannabis Experiences - Categorizing cannabis flowers based on specific desired effects to meet individual preferences and needs.
3. Terpene-driven Product Differentiation - Highlighting the presence of specific terpenes in cannabis flowers to offer distinct experiences.
Industry Implications
1. Cannabis Retail - Retailers can leverage simplified product categorization to enhance customer experience and increase sales.
2. Cannabis Cultivation - Cultivators can focus on breeding and growing strains with specific terpenes to cater to the demand for personalized cannabis experiences.
3. Cannabis Product Development - The development of new cannabis products and formulations that target specific desired effects through terpenes and cannabinoid profiles.