The ‘Stand Up to Cancer’ campaign, featuring Jennifer Aniston, Ferrera, Christina Applegate, Lance Armstrong is now reporting results. The event, which took place on September 8th, raised more than $100 million for its cause.
Hosted by the Entertainment Industry Foundation, the goal was to raise funds specifically for the development of experimental cancer therapies.
Although Trend Hunter originally previewed a dozen celebs, the event blew past expectations with more than 50 major celebs, including: Jennifer Aniston, Jack Black, Jennifer Aniston, Halle Berry, Keanu Reeves, Mariah Carey, Beyonce, Mary J. Blige, Rihanna, Fergie, Sheryl Crow, Miley Cyrus, Melissa Etheridge, Ashanti, Natasha Bedingfield, Keyshia Cole, Ciara, Leona Lewis, LeAnn Rimes, Carrie Underwood, and Jack Black.
In addition to the Hollywood cast, both McCain AND Obama also appeared.
Unlike traditional campaigns, the event was simulcast on ALL three networks.
In short, the telethon was an innovative, groundbreaking campaign with groundbreaking results.
Mega-Star Telethons (UPDATE)
Aniston, Ferrera, Applegate & Armstrong Raise $100 Million
Trend Themes
1. Celebrity Telethons - Creating a telethon event that features prominent celebrities can be an effective way to raise funds for important causes.
2. Experimental Cancer Therapies - There is a growing demand for the development of experimental cancer therapies, providing opportunities for pharmaceutical and biotech industries to invest in research.
3. Multi-network Simulcasts - Simulcasting events on multiple networks can greatly increase the reach and impact of campaigns, creating opportunities for media and broadcasting industries to provide more accessible coverage of important events
Industry Implications
1. Entertainment - The entertainment industry can leverage celebrities and social events like telethons as powerful tools to reach and engage mass audiences while promoting important causes
2. Pharmaceuticals - There are opportunities for the pharmaceutical industry to fund research and development of experimental therapies, it represents a potentially lucrative market for emerging drug companies
3. Broadcasting & Media - Innovations in multi-network simulcasts can bring new opportunities for media and broadcasting companies to provide widespread and more accessible coverage of important social events and causes.