The ‘Stand Up to Cancer’ campaign, featuring Jennifer Aniston, Ferrera, Christina Applegate, Lance Armstrong is now reporting results. The event, which took place on September 8th, raised more than $100 million for its cause.
Hosted by the Entertainment Industry Foundation, the goal was to raise funds specifically for the development of experimental cancer therapies.
Although Trend Hunter originally previewed a dozen celebs, the event blew past expectations with more than 50 major celebs, including: Jennifer Aniston, Jack Black, Jennifer Aniston, Halle Berry, Keanu Reeves, Mariah Carey, Beyonce, Mary J. Blige, Rihanna, Fergie, Sheryl Crow, Miley Cyrus, Melissa Etheridge, Ashanti, Natasha Bedingfield, Keyshia Cole, Ciara, Leona Lewis, LeAnn Rimes, Carrie Underwood, and Jack Black.
In addition to the Hollywood cast, both McCain AND Obama also appeared.
Unlike traditional campaigns, the event was simulcast on ALL three networks.
In short, the telethon was an innovative, groundbreaking campaign with groundbreaking results.