Four-legged friends are widely considered a part of the family, and Telenor's pet-friendly campaign is enabling consumers to add their furry friends to their family phone plan.
Those that opt to have their pets added to their family phone plan will receive an extra SIM card for collars which doubles as a GPS tracking device. The new service is promoted alongside a series of humorous videos which depict unhappy dogs calling a customer service hotline. While the ad spots are light-hearted in nature, the feature this campaign is promoting is entirely legitimate.
Telenor's marketing efforts effectively help the brand stand out from its competitors by doing something entirely original and creative.
Pet-Friendly Family Phone Plans
Telenor's Pet-Friendly Plans Lets People Add Pets to Their Plans
Trend Themes
1. Pet-inclusive Family Plans - The trend of including pets in family phone plans creates an opportunity for mobile providers to tap into the growing market of pet owners.
2. GPS Pet Tracking - The trend of including GPS tracking devices in pet-friendly phone plans opens up opportunities for companies to develop innovative collar-based tracking technology.
3. Humorous Marketing Campaigns - The trend of using humor in marketing campaigns, as seen in Telenor's pet-friendly phone plans, offers businesses a unique way to engage consumers and differentiate themselves from competitors.
Industry Implications
1. Telecommunications - The telecommunications industry can explore pet-friendly phone plans as a way to attract new customers and increase brand loyalty.
2. Pet Tech - The pet tech industry has an opportunity to develop innovative GPS tracking devices and collar-based technology for pet-friendly phone plans.
3. Marketing and Advertising - Marketing and advertising agencies can capitalize on the trend of using humor in campaigns, like Telenor's, to create engaging and memorable content for brands.