A promotion for Skittles called 'Telekinize the Rainbow' let users control real life Skittles without touching a thing. Telekinize the Rainbow is an online app that gives anybody the ability to make Skittles move around in real time without using a keyboard.
The app gives users the ability to move Skittles around by reading eye movements. By accessing your webcam, the website is able to analyze your eyes. The eye-based commands are then sent through to move Skittles. Using small, energy-efficient robots, the app moves skittles around a white plane.
Ad agency Clemenger BBDO created the ad to work just through Facebook. As soon as users enter the Facebook app, they are assigned a random Skittle to control. Eye movements can then be used to direct the candy around the board.
Touchless Candy-Controlling Ads
The 'Telekinize the Rainbow' App Lets Users Control a Skittle
Trend Themes
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Eye-based Interactive Advertising — Opportunity for brands to create engaging and interactive advertising experiences by incorporating eye-tracking technology.
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Touchless Interaction — Increasing demand for touchless interaction technology in various industries to cater to health and hygiene concerns.
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Webcam-enabled Consumer Engagement — Growing trend of utilizing webcams to create immersive and interactive experiences for users, enhancing brand-consumer engagement.
Industry Implications
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Advertising — Opportunity for advertising agencies to explore innovative ways to engage consumers through touchless and interactive campaigns.
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Technology — Potential applications of eye-tracking technology in various industries including gaming, healthcare, and user interface design.
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Confectionery — Confectionery brands can leverage touchless and interactive technologies to create unique and engaging experiences for consumers.