To celebrate the launch of its new 'Teavana Shaken Iced Tea Infusion' flavors, Starbucks will be giving away free samples on Friday July 14th.
Starbucks has unveiled three new flavor options of its Teavana Shaken Iced Tea. For this summertime drink, the brand developed a new way to flavor its iced tea without any artificial flavors or sweeteners. The new offerings are a strawberry flavored green tea infusion, a pineapple black tea infusion, and a peach white tea option.
All of Starbucks Shaken Iced Teas can be blended with lemonade for a refreshing flavor experience similar to an 'Arnold Palmer'. Consumers can go to a participating Starbucks location between one and two pm on July 14th and request a 'tall' Shaken Iced Tea for free.
Infused Iced Tea Giveaways
Starbucks is Giving Away Its New Teavana Shaken Iced Teas This Friday
Trend Themes
1. Infused Iced Tea - The trend of infusing iced tea with natural flavors and no artificial additives for a refreshing and healthier beverage option.
2. Flavor Innovation - The trend of introducing unique and creative flavors to traditional beverages to appeal to consumer tastes and preferences.
3. Limited Time Giveaways - The trend of offering free samples or promotions for a limited time to generate excitement and attract new customers.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to develop and market innovative infused iced tea flavors to cater to health-conscious consumers.
2. Food Service Industry - Opportunity for restaurants and cafes to incorporate infused iced teas as a refreshing and unique beverage option on their menus.
3. Marketing and Promotions Industry - Opportunity for marketing and promotions companies to create campaigns and strategies around limited time giveaways to drive customer engagement and brand awareness.