The 'Teal Pumpkin Project' is an allergy-awareness initiative that asks neigbors to hand out non-food treats this Halloween. That may seem like a counter-intuitive task, but FARE, the group behind the project has some statistics to back up its request. One in thirteen children suffer from food allergies and many of the ingredients in candy or chocolate can be extremely harmful to these children.
Unfortunately, children with severe food allergies are unable to experience the same fun that other kids have while trick-or-treating as they are sometimes stuck at home. The Teal Pumpkin Project asks participants to paint a pumpkin teal to show support for allergy-awareness. FARE also asks parents to hand out non-food treats like glow sticks, pencils, stickers and other fun items that can be enjoyed by everyone. Last year over 100,000 households from all over the world joined the growing cause.
Allergy-Awareness Initiatives
The 'Teal Pumpkin Project' Discourages Handing Out Halloween Candy
Trend Themes
1. Non-food Treats - The trend of offering non-food treats during Halloween to accommodate food allergies can create a new market for companies to produce allergy-free products and capitalize on a growing demand.
2. Allergy Awareness Campaigns - The trend of allergy awareness campaigns can open new opportunities for businesses to support and collaborate with such initiatives, developing products and sponsorships that cater to an ever-growing allergy-awareness community.
3. Teal Pumpkin Awareness - The trend of using teal pumpkins to show support for allergy awareness can create new marketing opportunities for paint, pumpkin carving, and related products to cater to a new consumer base.
Industry Implications
1. Food Industry - The food industry has an opportunity to develop and market non-food treats for Halloween and other celebratory occasions to cater to the allergy community.
2. Healthcare Industry - The healthcare industry can collaborate with allergy awareness initiatives to promote allergy testing, treatment, and specialized medical products and services for allergic patients.
3. Retail Industry - The retail industry can benefit from the allergy awareness trend by producing and selling allergy-free products, sponsoring allergy awareness campaigns, and promoting teal pumpkin initiatives through marketing campaigns and partnerships.