As common as it is for hot beverages like tea and coffee to be served during a flight, Virgin Atlantic is looking to transform the act of enjoying tea on a plane a more comforting ritual.
Virgin Atlantic's new afternoon tea service is set to give passengers a taste of British tradition before they even set foot in the country. In collaboration with Master Pâtissier Eric Lanlard, Virgin Atlantic will be offering the service at its London Heathrow Clubhouse, along with cakes, sandwiches and other light refreshments.
The in-flight afternoon tea service menu for passengers in economy, first class and premium seats offers a smaller sampling of the offerings from the London Heathrow Clubhouse, including bite-sized macarons, sandwiches and scones.
In-Flight Tea Services
Virgin Atlantic Will Soon Be Serving Afternoon Tea on a Plane
Trend Themes
1. In-flight Afternoon Tea Services - A trend of offering traditional British afternoon tea services is emerging in-flight, disrupting traditional in-flight beverage services.
2. Collaborations with Renowned Pâtissiers - Airline companies are collaborating with acclaimed Pâtissiers and culinary experts to improve in-flight dining experiences for their passengers, thereby revolutionizing the airline industry.
3. Premium In-flight Services - The provision of premium in-flight services with meals, beverages and personalized amenities is dominating the airline industry, indicating a disruptive innovation opportunity for innovative products and services catering to this market.
Industry Implications
1. Airlines - Airlines can innovate their beverage and refreshment services, and collaborate with renowned chefs and pastry experts to elevate the passengers' dining experience in flight.
2. Catering and Hospitality - The collaboration of culinary experts with airlines presents an opportunity for businesses in catering and hospitality to expand their reach and venture into the airline industry by providing specialized in-flight services and products.
3. Luxury Goods - Provision of premium in-flight services to target the high-end market indicates an open market for luxury goods and services for the airlines and other businesses catering to wealthy consumers.