Tati Westbrook is a beauty blogger who gained a notable following on her social channels after a video she posted about a former friend exploded on the Internet and entered meme culture. After her increased fame, Westbrook announced via Instagram the launch of her new beauty line called Tati beauty that, so far, includes the Textured Neutrals Palette, Vol. 1. Its priced at $48 USD and is free of parabens and boasts a vegan formula.
The Textured Neutrals Palette, Vol. 1 features six tones in four finishes that will create a killer smokey eye. While the collection is not yet available to purchase, fans of the brand can sign up to be notified of its official launch via tatibeauty.com
Influencer-Branded Cosmetics
Tati Westbrook Recently Launched the Tati Beauty Line
Trend Themes
1. Influencer-branded Products - The rise of influencer-branded cosmetics presents an opportunity for influencers across various industries to monetize their personal brand.
2. Clean Beauty - Tati Beauty's vegan and paraben-free formula highlights the demand for clean beauty products and environmentally sustainable practices.
3. Social Media Marketing - Westbrook's use of Instagram to promote Tati Beauty exemplifies the growing importance of social media marketing in reaching today's consumers.
Industry Implications
1. Beauty - The beauty industry should consider partnering with influencers to leverage their online presence and personal brand to create new product lines.
2. Fashion - Fashion influencers could produce their own branded clothing lines and sell them through e-commerce platforms.
3. Food - Food bloggers could create cooking products or branded food items based on their recipes and recommendations.