Young consumers who are on their own for the first time often have a tough time finding their footing when it comes to cooking, so the 'Tasty Adulting: All Your Faves, All Grown Up' cookbook is positioned to make the process far easier.
The cookbook is packed with 75 quick recipes that are easy enough for new chefs to prepare and are each curated with some of the quintessential meals that they might have grown up enjoying. Readers will enjoy a walkthrough of the foundations of cooking at the beginning before diving into the recipes that are perfect for any night of the week or when friends come over.
The 'Tasty Adulting: All Your Faves, All Grown Up' cookbook addresses the needs of younger consumers who require a bit of help finding their way in the kitchen.
Young Adult-Targeted Cookbooks
'Tasty Adulting: All Your Faves, All Grown Up' Has 75 Recipes
Trend Themes
1. Young-adult Cooking Education - Young adult-focused cookbooks are allowing for the education of a new generation of home chefs.
2. Quick and Easy Meals - The inclusion of simple recipes in these cookbooks is disrupting the cooking industry by making gourmet meals more accessible to the average person.
3. Reimagined Classic Recipes - Modern twists on familiar dishes are disrupting the traditional cookbook market and appealing to a wider audience.
Industry Implications
1. Publishing - Publishers have the opportunity to tap into the young adult market with specialized cookbooks that pave the way for future recipe books.
2. Food and Beverages - Companies can offer pre-packaged versions of the meals in these cookbooks as a way of capitalizing on their newfound popularity.
3. Technology - Companies can leverage technology by creating apps or online content that supplement these cookbooks and further enhance the cooking experience for young adults.