The Taste of KFC Deals menu is the QSR brand's latest addition to its roster of offerings that responds to the increasing calls from consumers for more value. The menu is being launched with meal deals starting at just $4.99 and will be available seven days a week in-store, online and via the brand's app. A few of the standouts on the menu includes the Meal for One priced at just $4.99, the Family Meal for $20 and the $10 Tuesdays deal, which comes with eight pieces of the brand's signature Original Recipe chicken.
The Taste of KFC Deals menu acknowledges the call from many consumers who are demanding that brands provide them with options that highlight an affordable price point, but also value.
Inflation-Fighting QSR Menus
The Taste of KFC Deals Menu Takes Value to the Next Level
Trend Themes
1. Value-centric QSR Menus - Responding to consumer demands for affordability and value, QSR brands are introducing menus focused on budget-friendly meal options.
2. Multi-tiereddeal Offerings - QSR brands are launching multi-tiered deal offerings catering to different customer segments seeking cost-effective meal solutions.
3. Everyday Savings Promotions - QSR brands are embracing everyday savings promotions with menu items priced attractively to appeal to price-conscious consumers.
Industry Implications
1. Quick-service Restaurants (QSR) - The QSR industry is adapting to consumer demands by revamping menus to offer more affordable and value-driven meal options.
2. Food Delivery Services - Food delivery services have an opportunity to collaborate with QSR brands to promote and deliver budget-friendly meal deals to a wider customer base.
3. Mobile App Development - The mobile app development industry can explore opportunities to enhance user experience by enabling seamless access to QSR deals and promotions for cost-conscious customers.