Target and Umbro teamed up to create an exclusive and affordable line of soccer apparel for kids. The new line features footwear, shorts, jerseys, jackets and soccer equipment. The well-known athletic company Umbro is recognized for its iconic products that combine style with performance, and by teaming up with mass producer Target, the brand is able to offer high-quality products at an affordable price so every kid is able to play.
Offering more than 90 different pieces for both boys and girls in sizes from toddler to middle school, Target and Umbro's new line of durable soccer wear is available online and in-store now from $4 to $20.
Affordable Kid's Soccer Apparel
Target and Umbro Created a New Line of Soccer Wear for Kids
Trend Themes
1. Affordable Kids' Sports Apparel - Opportunity for other retailers and sports apparel brands to develop their own affordable line of sports apparel for kids.
2. Collaboration Between Top Brands - Chance for other leading sports apparel brands to partner up with mass producers and expand their brand to a wider audience.
3. Inclusive Sizing for Kids' Apparel - Potential for brands to create more inclusive sizes for kids' sports apparel, serving a wider range of customers.
Industry Implications
1. Retail - Retailers can leverage partnerships with established brands to offer high-quality children's sporting apparel at an affordable price point.
2. Sports Apparel - Opportunity for sports apparel makers to expand their target audiences by partnering up with mass producers for their children's apparel lines.
3. Online Shopping - Online retailers can better serve customers by offering an extensive range of kids' sporting apparel options with inclusive sizing options.