Stick-Thin Photoshopping

Ralph Lauren Model Tao Okamoto was Photoshopped to be Rail Thin

The newest controversy with fashion giant Ralph Lauren is with model Tao Okamoto's photoshopped image. The model was given a seriously slender waist, one that is clearly not her own. Ralph Lauren has been known to be a bit outspoken in the past, especially with regards to his distaste for plus-sized models.

This image is certainly alarming, as Tao Okamoto's waist looks like it belongs to a small child. Regardless, photoshopping has become a part of the industry -- it just needs to remain on a realistic level.
Trend Themes
1. Body Positive Movement - Disruptive innovation opportunity: Develop inclusive and diverse marketing campaigns that celebrate different body types and challenge the unrealistic beauty standards perpetuated by the fashion industry.
2. Authenticity in Advertising - Disruptive innovation opportunity: Shift towards transparent and honest advertising practices, promoting realistic portrayals of models and embracing natural beauty without excessive editing.
3. Technology-driven Fashion - Disruptive innovation opportunity: Explore innovative technologies like virtual fitting rooms or body scanning devices to enhance the online shopping experience and redefine the way fashion is perceived.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce size-inclusive clothing lines that cater to a diverse range of body types, encouraging self-confidence and inclusivity in the fashion industry.
2. Advertising and Marketing - Disruptive innovation opportunity: Embrace socially responsible advertising practices that challenge unrealistic beauty standards, promoting body positivity and diversity to resonate with consumers.
3. Technology and E-commerce - Disruptive innovation opportunity: Develop advanced image recognition algorithms that can identify and flag excessive retouching in fashion imagery, promoting transparency and ethical practices in online fashion retail.

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