Kat Von D's cosmetic line is no stranger to encouraging makeup wearer to be more adventurous with their looks, but a new olive green hue called 'Tank Girl' may be one of the brand's most unique looks to date.
The color stands as one of the hues from the brand's popular Everlasting Liquid Lipstick, which means it's as pigmented as it is long-lasting and comfortable. The color made its debut on the tattoo shop star's Instagram page and is described on the brand's website as "khaki, muted, olive green." While this look may seem like a deviation from the traditional vibrant pinks and purples of spring time, its no surprise coming from Kat Von D, who frequently pushes the envelope and inspires creativity and self-expression within the cosmetic world.
Olive Green Lipstick Offerings
'Tank Girl' is an Olive Green Shade from Kat Von D's Lipstick Line
Trend Themes
1. Unconventional Lipstick Colors - The trend of experimenting with unique colors for lipsticks provides opportunities for creating a new range of unconventional lipsticks with bold and unique color offerings.
2. Long-lasting, Highly Pigmented Liquid Lipsticks - The trend of long-lasting, highly pigmented liquid lipsticks presents an opportunity for liquid lipstick manufacturers to increase their market share by launching unique shades to cater to the rising consumer demand for bolder and more unique hues.
3. Innovation in Makeup Formulations - The trend of experimenting with unconventional lipstick colors and unique formulations presents opportunities for makeup manufacturers to create new and innovative products that cater to younger and more adventurous consumers.
Industry Implications
1. Cosmetics - As the cosmetics industry continues to grow, there will be increased opportunities for cosmetic manufacturers to tap into the unconventional makeup segment by experimenting with unique shades and innovative formulations.
2. Fashion and Beauty Retail - The rise of unconventional lipstick shades presents an opportunity for fashion and beauty retailers to cater to younger and more adventurous consumers by stocking unique lipstick shades, offering personalized consultations, and creating social media influencer-led campaigns.
3. Online Retail - The trend of investing in unconventional lipstick colors and innovative formulations creates opportunities for online retailers to cater to the growing demand for unique and personalized makeup products, with the added benefit of convenience and accessibility of online shopping.