CompareTheMarket.Com came up with a genius commercial that has recently been subject of some attention. The company started running advertisements that featured a distinguished meerkat ranting about how the CompareTheMarket.Com website seemed to have people confused with his website entitled, CompareTheMeerkat.Com.
Using graphs and pointers, he explains it all eloquently. Best of all, the website CompareTheMeerkat.Com actually exists.
Implications - The personification of animals definitely makes advertising stand out to consumers, and with the way technology has advanced, it no longer is something that only huge businesses with massive marketing budgets can take advantage of. From the Geiko Gecko to the cereal mascots that have delighted kids for ages, animal spokespersons are definitely a powerfully effective tool.
Talking Meerkats
CompareTheMarket.Com Gets On This Articulate Critter's Nerves
Trend Themes
1. Personification of Animals in Advertising - Opportunity for businesses of all sizes to use animal spokespersons as a powerful and effective marketing tool.
2. Advancements in Technology and Advertising - The use of technology allows businesses to create engaging and memorable commercials featuring animals.
3. Consumer Attention and Brand Differentiation - Utilizing animal characters in advertising can help businesses stand out and capture consumer attention.
Industry Implications
1. Advertising - The advertising industry can leverage the trend of using animal spokespersons to create unique and engaging commercials.
2. Marketing - Marketers can explore the potential of using personified animals to differentiate their brands and capture consumer attention.
3. Film and Animation - The film and animation industry can benefit from creating memorable animal characters for use in commercials and advertising campaigns.