In an effort to help consumers keep dinner interesting while sheltering in place, Smashburger has begun offering new Take & Make Family Meal Kits.
Intended to feed four people at a time, Smashburger's new Take & Make Family Meal Kits contain everything consumers need to make four sandwiches and four servings of SmashTots at home. To cater to different taste preferences, the brand is offering three different versions of the kits. Both Classic Smash kit and the Smoked Bacon Brisket come with Angus Beef Smash Patties, while the Crispy Chicken kit comes with four Breaded Chicken Breasts. Each kit also comes with burger toppings like Lettuce, Tomato Slices, and the brand's Signature Smash Oil.
Similar to the products offered by many other fast food brands, Smashburger's family-friendly meal kits provide customers with an innovative dinnertime solution during the COVID-19 pandemic.
At-Home Burger Kits
Smashburger is Offering Take & Make Family Meal Kits During COVID-19
Trend Themes
1. At-home Meal Kits - Smashburger's Take & Make Family Meal Kits offer consumers a convenient and interactive dining experience at home.
2. Fast Food DIY - The rise of fast food meal kits allows consumers to recreate their favorite restaurant dishes in the comfort of their own kitchens.
3. Pandemic Dining Solutions - During the COVID-19 pandemic, meal kits like Smashburger's provide a safe and enjoyable alternative to dining out.
Industry Implications
1. Restaurant - Restaurants can capitalize on the trend of at-home meal kits by offering their own customized kits to customers.
2. Food Delivery - Food delivery services can partner with fast food brands to expand their offerings and deliver at-home meal kits directly to customers.
3. Home Cooking Tools - The popularity of at-home meal kits presents an opportunity for home cooking tool companies to develop and market specialized kits and accessories.