The 'Take A Ride On A Tic Tac' campaign is being run by the Ferrero-owned brand as a way to encourage consumers to take a moment for themselves when enjoying a refreshing mint.
The campaign includes a series of limited-edition packaging styles that are each emblazoned with anthropomorphized Tic Tac, which can be observed partaking in a range of activities. The limited-edition packs are arriving now on store shelves and will be available through April. The new packaging is launching alongside the Take A Ride sweepstakes that will offer consumers the change to win a grand prize of $10,000 and more.
Managing Director, Tic Tac at Ferrero USA Endri Shtylla spoke on the new 'Take A Ride On A Tic Tac' campaign saying, "With this new limited-edition packaging, we are excited to inspire consumers to find fun in those little everyday moments and we look forward to seeing how our fans will show us how they "Take a Ride on a Tic Tac!"
Chromatic Mint Character Campaigns
The 'Take A Ride On A Tic Tac' Campaign is Limited-Edition
Trend Themes
1. Limited-edition Packaging Campaigns - There is a potential disruptive innovation opportunity for brands to create limited-edition packaging campaigns that engage consumers with fun and novelty.
2. Anthropomorphized Product Campaigns - This campaign shows the potential for brands to create anthropomorphized characters to be featured on products and packaging to capture consumer attention and evoke emotions.
3. Sweepstakes and Giveaway Campaigns - There is a disruptive innovation opportunity for brands to incorporate sweepstakes and giveaway campaigns that incentivize purchases and encourage consumer engagement.
Industry Implications
1. Consumer Packaged Goods Industry - Brands in the consumer packaged goods industry can leverage the trend of limited-edition packaging and anthropomorphized characters to boost sales and engage consumers on a deeper level.
2. Marketing and Advertising Industry - There is a potential disruptive innovation opportunity for marketing and advertising agencies to create campaigns that incorporate sweepstakes and giveaways to increase brand exposure and engagement.
3. Food and Beverage Industry - Brands in the food and beverage industry can learn from Tic Tac's 'Take A Ride On A Tic Tac' campaign and create similar campaigns that offer unique packaging and encourage consumers to take a moment for themselves.