In honor of National Take a Hike Day on November 17th, snack brand Chomps debuted a new sweepstakes dubbed 'Take a Hike in Sevierville, TN.' The new marketing scheme encourages people to "show how they take a hike with Chomps," no matter where they are.
Fans can enter by submitting a reel or an in-feed post on Instagram showing how they "take a hike" and tagging @chomps and @visitsieverville with the hashtags #takeahikewithchomps and #Sweepstakes.
The winner will receive a complimentary luxury cabin stay in the Smoky Mountains of Tennessee, along with a travel credit and dining and adventure accommodations.
The Sweepstakes begins at 12:01 a.m. Eastern Standard Time ("EST") on Tuesday, November 2, 2021, and ends at 11:59 p.m. EST on Tuesday, November 16, 2021.
Snack-Branded Outdoor Campaigns
Chomps Announced its 'Take a Hike in Sevierville, TN' Sweepstakes
Trend Themes
1. Snack-branded Sweepstakes - Using branded sweepstakes to increase engagement with consumers.
2. Social Media Promotions - Encouraging user-generated content on social media to boost brand awareness.
3. Adventure Travel Marketing - Appealing to consumers' interests in adventure travel through marketing campaigns.
Industry Implications
1. Snack Food Industry - Opportunities to increase brand engagement and awareness through innovative promotions.
2. Travel and Tourism Industry - Opportunities to partner with brands to promote adventure travel destinations.
3. Social Media Industry - Opportunities to offer services to assist brands with social media promotions and user-generated content.